Friends: Livwell Nutrition
Location: Philadelphia, PA
Services: Art Direction, Packaging Design, Photography
Philadelphia based Livwell Nutrition came to Break Maiden in need of a packaging refresh for their core line of raw plant protein. Founder, Josh Gimble wanted to elevate the brand to match the price point and give each unique flavor more personality.
In order to get the premium look, we switched to digital printing with a higher quality finish. The new 14 oz pouches are matte coated with the Livwell logo foil stamped at the top. We gave each flavor its own color scheme to tell them apart and illustrated patterns that highlight the main ingredients.