Webb's City Cellar


Webb’s City Cellar: The world’s
most unusual cellar.

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Brand Identity
Logo Design
Art Direction


Webb’s City Cellar is Green Bench Brewing’s second tasting room and barrel aging facility specializing in mixed culture, sours, and wild ales. The name pays homage to Webb’s City Drug Store, “The World’s Greatest Show Place” which first opened in downtown St. Petersburg in the mid 1920’s.

We knew it’s original claim “It’s more fun than a circus” probably wouldn’t bode well for a brewery, so it was important for us as we developed the logo and visual style for the cellar that it not only pay homage to the history of the famed drug store, but also be tame for the space.