Woof founder, Daniel, came to Break Maiden to evolve his beloved dog toy brand into something more expressive, and emotionally resonant.

The Woof’s brand needed to reflect the deep bond between dogs and their humans through visual storytelling. We led a complete rebrand including a refined logo system, custom illustration, packaging architecture, and art direction that celebrates joy, play, and connection.

The result is a brand that truly speaks dog—a fresh identity that feels both premium and approachable, just like the pets (and people) it’s made for.